LOREAL - DIA HAIR COLOR 60ML
Description
Ammonia-free demi-permanent gloss with up to 70% white hair coverage and up to 91% natural origin ingredients.
Dia Color is L'Oréal Professionnel's ammonia-free demi-permanent gloss colour, formulated with a creamy texture for even application through mid-lengths and ends. It delivers up to 70% white hair coverage and up to six weeks of gloss colour, making it suited to tone-on-tone work, blending early greys and refreshing colour between permanent services. Formulated with up to 91% natural origin ingredients and supplied in 60ml aluminium tubes across natural, ash, iridescent, gold, copper, red, matte, mocha, warm brown and brown tonal families.
Key Features
- Demi-permanent gloss colour formulated without ammonia
- Up to 70% white hair coverage
- Up to six weeks of gloss colour
- Up to 91% natural origin ingredients — individual shades vary, with a maximum of 92% and a minimum of 84%
- Creamy texture
- Mixing ratio 1:1.5
- 60ml aluminium tube
- Made in Spain
- 18-month period-after-opening
- FSC-certified carton
- Application and safety guidance printed inside the carton, with a QR code to L'Oréal Professionnel's digital education content
Featured Ingredients (shade 5.35)
Formulated on a conditioning base including shea butter (Butyrospermum Parkii Butter), glycerin, propanediol, sodium hyaluronate and ascorbic acid, alongside the oxidative dye system. Colourant components differ between shades — full ingredient and allergen information for a specific shade is available on request via WhatsApp.
What's Included
One 60ml tube per unit. Shade codes are shown in L'Oréal's dotted notation; NX order codes drop the decimal point.
| Shade | Depth | Tonal family | |
|---|---|---|---|
| 3 | Dark brown | Natural | |
| 4 | Brown | Natural | |
| 5 | Light brown | Natural | |
| 6 | Dark blonde | Natural | |
| 4.15 | Brown | Brown | |
| 4.62 | Brown | Red | |
| 5.35 | Light brown | Gold |
How to Use
Mix one part Dia Color with 1.5 parts developer, selecting developer strength according to the result required. Apply with a brush or bottle. Rinse thoroughly when development is complete and follow with a professional conditioning treatment. Full application guidance and processing times are printed inside the carton — follow those instructions and L'Oréal Professionnel's current technical guidance for your market.
Cautions
For professional use only. Hair colourants can cause severe allergic reactions. An allergy alert test must be carried out 48 hours before every use of this product, without fail, as an allergy can develop suddenly even where the client has previously had this or another colourant applied without reaction. Follow the safety instructions printed inside the carton. Not for use on anyone under 16 years of age. Do not colour the hair if the client has a rash on the face, a sensitive, irritated or damaged scalp, has ever reacted after colouring, or has reacted to a temporary "black henna" tattoo — such tattoos may increase the risk of allergy. Wear suitable disposable gloves during preparation, application and rinsing. Avoid contact with eyes; rinse immediately and thoroughly with water if product enters the eyes, removing contact lenses first. Do not use to dye eyelashes or eyebrows. Wait at least two weeks after a relaxer, perm or straightening service. Do not use on hair that has been coloured with henna. Rinse hair thoroughly after application. Contains phenylenediamines and toluenediamines. Keep out of reach of children.
Storage
Store in a cool, dry place away from direct sunlight and heat. Keep the tube tightly closed. Use within 18 months of opening.
100% Original Guarantee
Every product is 100% original stock from authorised channels — never grey-market. NX is the sole distributor of Venash Professional & Alushe in Malaysia. See our full Authenticity Guarantee page for details.
Trade Pricing — How It Works
No registration, no SSM certificate, no minimum order. Walk in to our Sungei Wang Plaza outlet, or WhatsApp +60 16-297 6299 for your salon's pricing — single units and bulk both welcome.
Warranty & Support
Electrical tools are covered by a warranty handled directly by NX in Kuala Lumpur — typically 1–12 months depending on the product. WhatsApp us or visit our outlet with proof of purchase to claim.
